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Empyr Acquired by Augeo, Becomes Figg

Empyr Acquired by Augeo, Becomes Figg

Commerce monetization company Empyr announced this week it has been acquired by its long-time partner Augeo, a loyalty and engagement firm. Financial terms of the deal were undisclosed. Under the agreement, Empyr will rebrand as Figg, combining Augeo’s card-linking technology with Empyr’s publisher experience. Figg will benefit from Augeo’s existing 60 million users and $300...

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5 Creative Ways to Use Facebook Messenger for Business

5 Creative Ways to Use Facebook Messenger for Business

Do you want to improve your customer interactions on Messenger? Are you looking for creative ways to use Facebook Messenger for your business? In this article, you’ll discover five ways to use Facebook’s Messenger platform for business. Why Use Facebook Messenger in Your Marketing? Messenger marketing is simply the act of marketing to your customers...

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How to Use LinkedIn Conversation Ads for Better Conversions

How to Use LinkedIn Conversation Ads for Better Conversions

Wondering how to improve your marketing results on LinkedIn? Have you heard of LinkedIn Conversation Ads? In this article, you’ll discover how to use LinkedIn Conversation Ads to automate Messaging conversations that pre-qualify your leads and prospects for specific offers. What Are LinkedIn Conversation Ads? If you’re struggling to get engagement on social media, it’s...

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How to Use a Pop-Up Facebook Group for Business

How to Use a Pop-Up Facebook Group for Business

Want an effective way to promote limited-time offers or events? Have you considered a temporary Facebook group? In this article, you’ll discover how to run a pop-up Facebook group for business. When to Use a Pop-Up Facebook Group Unlike regular groups, a pop-up Facebook group is a limited-time experience. Members have the opportunity to learn...

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Facebook Launches Ad Testing Tools and New Features for Video

Facebook Launches Ad Testing Tools and New Features for Video

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s new tool for testing ad campaigns and the latest updates to video and live-streaming features with...

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Social Marketing Trends: Wisdom From Gary Vaynerchuk

Social Marketing Trends: Wisdom From Gary Vaynerchuk

Do you want to create a lasting following online? Wondering which social media platforms you should be using right now? To explore the latest trends in social media marketing, I interview Gary Vaynerchuk on the Social Media Marketing Podcast. Gary is the CEO of Vayner Media, a full-service digital agency. He’s also the host of...

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How to Connect With Consumers on LinkedIn: 5 B2C Examples

How to Connect With Consumers on LinkedIn: 5 B2C Examples

Does your business sell consumer goods? Looking for alternative ways to reach your B2C customers? In this article, you’ll discover how businesses in five B2C industries are using LinkedIn to connect with individual prospects and consumers. The Case for B2C Outreach on LinkedIn Although LinkedIn has traditionally been known as a B2B network, the platform...

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How to Guide Your Employees to Post More on Social Media

How to Guide Your Employees to Post More on Social Media

Want your employees to share more about your business on social media? Wondering how best to guide their social media posts? In this article, you’ll discover how to develop guidelines to help employees post more on social media and find examples of types of posts employees can model. #1: Create Clear Social Media Guidelines for...

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How to Choose the Right Facebook Attribution Model

Are you struggling to track the impact of your Facebook ads? Wondering which Facebook attribution model to use? In this article, you’ll discover seven different Facebook ad attribution models to assess your campaigns’ performance. About Facebook Attribution Models The Facebook attribution tool gives you insights into your customers’ purchasing journey and the roles of different...

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SENSE.nano awards seed grants in optoelectronics, interactive manufacturing

SENSE.nano awards seed grants in optoelectronics, interactive manufacturing

SENSE.nano has announced the recipients of the third annual SENSE.nano seed grants. This year’s grants serve to advance innovations in sensing technologies for augmented and virtual realities (AR/VR) and advanced manufacturing systems. A center of excellence powered by MIT.nano, SENSE.nano received substantial interest in its 2019 call for proposals, making for stiff competition. Proposals were...

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